Alex Kanto, Co-founder of Niittylä & Kanto
Appointment setting does not have to cost thousands of euros a month. At Niittylä & Kanto, a focused service for a small B2B business can start at around €500 per month, excluding VAT. If 2–5 relevant new sales meetings each month would be valuable to your business, that is a useful starting point for designing the service.
We already have clients benefiting from highly automated processes at this price level. The right approach depends on what the business sells, who it wants to reach and the target market. We assess meeting targets individually; 2–5 meetings is not a guaranteed monthly result for every client.
How many new meetings does your business actually need
In a small business, the person responsible for sales may also deliver client work and run the company. Finding new customers can easily slip behind work that already has a deadline.
A few new conversations with suitable companies can therefore be valuable. For a consultancy, engineering firm or B2B service provider, 2–5 well-targeted meetings a month may be a manageable number to prepare for and follow up properly.
The commercial value depends on how many conversations become customers and how much margin those customers generate. That is why our starting question is straightforward: what kind of new customer would be worth pursuing for your business?
What appointment setting means
B2B appointment setting means arranging sales meetings on a company's behalf. Here, we are talking about new conversations with businesses that have not already submitted an enquiry.
A useful meeting has a commercial reason behind it. The company fits the agreed target profile, the person is relevant to the topic and they understand what the meeting will cover. Their buying needs and timing may still need to be explored during the conversation.
The appointment-setting partner helps open that conversation. The client usually handles the sales meeting, proposal and closing process.
How a monthly price of around €500 becomes possible
For us, the value of AI and automation is that we can understand a prospect's situation more efficiently and reduce repetitive manual work.
AI helps gather and organise company information, assess whether a prospect fits the target audience and prepare outreach. Automation supports recurring tasks. People still assess whether there is a sensible reason to make contact, check quality and handle conversations.
A clear target audience and a realistic meeting requirement make it possible to organise the work efficiently. This makes ongoing customer acquisition accessible to businesses for which a monthly budget of several thousand euros would be too large.
What to check in an appointment-setting quote
Niittylä & Kanto's work can cover defining the target audience, researching companies and decision-makers, preparing outreach, contacting prospects, arranging meetings and documenting results. The exact scope and channels are agreed around the client's needs.
A starting point of around €500 a month is suited to a focused scope. An engagement covering several markets, extensive calling or a substantially larger meeting target may need a higher budget.
Alongside the monthly fee, check any setup charges or additional fees, the contract period and cancellation terms. Agree on what counts as a suitable meeting, how cancellations are handled and how results will be reported. These details make the price easier to evaluate.
Which businesses this can suit
A focused ongoing service can suit a company with an established offering, an identifiable target audience and the capacity to make use of new meetings. It is a particularly useful starting point if similar customers have already bought from you and you understand why they chose your business.
If the target audience or reason to buy is still unclear, establish those first. It is also worth checking whether the margin from a customer can justify the cost of outsourced acquisition.
The same principle can apply in Finland and abroad. For international campaigns, the target market, language and local knowledge required affect both the scope and price.
Would a few new meetings each month make a difference
If 2–5 new conversations with suitable companies would help your business, tell us what you sell and who you want to reach. We can assess whether a service starting at around €500 per month would be a sensible fit.
