Original article available in Finnish.
Published in IT Insider on 30 October 2026. Author: Alex Kanto.
Where does an AI-assisted sales process need human judgement? In his IT Insider article, Ihmisen päätöspisteet tekoälyavusteisessa myynnissä, Niittyla&Kanto co-founder Alex Kanto explores the decisions between prospect research and sending an outreach message.
AI can speed up company research and message preparation. A person still needs to assess whether a company fits the target audience, check the key sources and decide whether the proposed contact makes sense from the recipient's perspective.
The article follows the workflow from defining a target audience to selecting a recipient and approving a specific message. It covers separating observations from assumptions, checking contact history and making approval a meaningful decision that can also stop or return the work for revision.
Read Alex Kanto's article in IT Insider (Finnish) →
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