Insights

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September 13, 2026

AI is changing how B2B customer acquisition scales – N&K moves to Bulevardi

Niittyla&Kanto has moved its Helsinki office to Bulevardi 21. The move also reflects a broader change in how we think about scaling B2B customer acquisition and appointment setting.

We develop B2B customer acquisition by combining account research, personal outreach and technology. The aim is to identify suitable target companies and open relevant sales conversations.

AI-assisted sales reduces manual work

At N&K, we use AI for tasks such as prospect research, gathering company and decision-maker information, identifying relevant commercial context and preparing for outbound sales.

The goal isn’t to send more messages.

The goal is to identify better prospects, prepare more effectively and avoid contacting companies where there is no real relevance.

For us, the value of AI isn’t more volume. It’s less unnecessary volume.

Customers don’t buy AI – they buy results

Our clients buy B2B customer acquisition, qualified sales meetings and new commercial opportunities, not AI.

AI is a tool that allows us to make our service more efficient, improve its quality and make high-quality outbound more cost-effective for smaller companies.

This is also reflected in our new continuous service model, where SMEs can access high-quality B2B customer acquisition for a few hundred euros per month without relying on mass outreach.

Bulevardi 21 supports a different way of growing

The new, more flexible office setup better reflects the company we are building today.

We develop our work around our clients’ goals. AI supports research and preparation, giving us more time to understand decision-makers’ situations and have personal conversations.

For us, the move to Bulevardi is therefore about more than a change of address.

It reflects our approach to improving B2B customer acquisition through research, a clear process and personal service.

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