Publications

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October 11, 2026

Alex Kanto in TechNovice: AI and European B2B market entry

TechNovice • Niittyla&Kanto’s Alex Kanto explains how AI can support European B2B market entry through buyer research, local context and relevant outreach.

Publisher: TechNovice. Author: Alex Kanto, Niittyla&Kanto Oy.

Original article: AI in B2B Sales: How to Make European Market Entry Work in Practice. Published by TechNovice on 7 October 2026.

N&K introduction published on 11 October 2026.

Read Alex Kanto’s article in TechNovice

Planning to sell in Finland? Read our Finnish B2B market-entry guide.

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