Publications

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November 13, 2026

Alex Kanto in ProCom’s Viestijät: AI and meaningful personalisation (Finnish)

Published in ProCom’s Viestijät on 13 November 2026 · Author: Alex Kanto · Original article in Finnish.

Niittyla&Kanto co-founder Alex Kanto explores AI-assisted communication in his article AI and personalisation – why a fluent message is not necessarily relevant. Personal details alone do not make outreach useful; the proposal needs to connect with the recipient’s responsibilities and situation.

The article explains how to distinguish verified observations from assumptions and use time saved by AI for better research. Before sending, ask: why this recipient, why now, and what evidence supports the message?

Read the full article in ProCom’s Viestijät (Finnish) →

Explore our B2B prospect research and appointment-setting service.

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