AI in sales without losing the human connection: 5 practical tips for small businesses

Företagande.se • Alex Kanto explains how AI can speed up company research and help identify relevant B2B opportunities. Original article in Swedish.

Destination CRM • Alex Kanto explains how to turn AI-assisted prospecting into useful meeting preparation while keeping buyer statements, facts and assumptions distinct.

IT Insider • Alex Kanto on human judgement and decision points in AI-assisted B2B sales. Original article in Finnish.

Y-lehti • A feature on N&K’s team and research-led customer acquisition. Available in Finnish only.

Sales glossary for small businesses – part 4: understand CRM, pipelines, funnels, conversion rates, retainers and go-to-market.

Make better use of booked B2B sales meetings: preparation, useful questions and follow-up, with examples from Caleido, LokiTime and Grants.

Sales glossary for small businesses – part 3: understand appointment setting, booked meetings, SDRs, qualification and closing.

Build a steady way to find B2B customers alongside referrals. Practical targeting, outreach and appointment-setting advice for small businesses.

Sales glossary for small businesses – part 2: understand outreach, outbound, inbound, cold outreach, personalisation and follow-up.

Does B2B cold email still work? Practical examples of relevant targeting, personalisation and multichannel outreach, including industrial buyers.

Yritysmaailma • Alex Kanto discusses using AI for prospect research and relevant customer outreach. The original article is in Finnish.

TechNovice • Niittyla&Kanto’s Alex Kanto explains how AI can support European B2B market entry through buyer research, local context and relevant outreach.

A practical guide to testing B2B demand in Finland through prospecting and appointment setting, with a real Finnish market-launch example.

B2B appointment setting for a small business in Finland can start at around €500 per month, excluding VAT. See what to check and when it can be a good fit.

Ite wiki • Alex Kanto discusses AI-assisted research, personal outreach and qualified B2B sales meetings. Original article in Finnish.

The Baltic Times • Alex Kanto discusses how AI is reshaping B2B sales, international go-to-market work and growth across the Baltics and Nordics.

Kasvun pelikirja • Alex Kanto shares practical ways to use AI in sales while keeping customer conversations personal. Article in Finnish.

How Niittylä & Kanto uses AI, account research and personal outreach to improve B2B customer acquisition.

A look back at N&K’s Annankatu office. Our current Helsinki office is at Bulevardi 21.