Published in Företagande.se on 4 November 2026 · Author: Alex Kanto · Original article in Swedish.
Niittyla&Kanto co-founder Alex Kanto writes in Swedish business publication Företagande.se about using AI to find potential B2B customers. His article, Så hittar du nya företagskunder med AI – börja med fem företag, offers small business owners a practical starting point: research five companies.
Start with a customer problem you can solve. AI helps gather evidence from company websites, news and public posts. A person checks the sources, assesses relevance and identifies the right contact.
A recruitment example shows how AI can uncover companies expanding into a new market. Faster research leaves more time to assess fit and prepare useful outreach. Expansion plans provide a reason to ask a question; whether the company needs external recruitment support still needs to be established.
Read Alex Kanto's article in Företagande.se (Swedish) →
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