Spoken

About Spoken

Spoken helps turn speech into text and make audiovisual content accessible in different languages. Its clients include law firms, video production companies, businesses, higher education institutions and public-sector organisations.

Accuracy, information security and meeting agreed deadlines are central to its services. For law firms, Spoken provides services such as the transcription of confidential legal material, while media companies use its subtitling services for their productions.

The starting point and the need for appointment setting

Spoken’s CEO Jukka Ihatsu was already familiar with Niittyla&Kanto’s work. A company on whose board he serves had used N&K’s services for several years.

When Spoken had a clearly defined customer acquisition need, the company decided to try working with N&K. The goal was to open conversations with potential clients and identify organisations with a current need for transcription and subtitling services.

Relevant law firms and media companies were selected as the pilot’s target audiences. Each needed its own approach, as their service needs and purchasing timelines differ.

How the partnership was delivered

N&K identified target organisations and their contact people, and handled personalised outreach, follow-ups and sales meeting bookings on Spoken’s behalf.

Responses were used to establish whether there was a need for a meeting, a quote or pricing information, or whether it would be better to follow up later. Alongside the booked meetings, Spoken gained insight into the target audiences’ needs and future purchasing timelines.

Results

The partnership generated high-quality sales meetings with Spoken’s target audiences as well as direct requests for quotes. Several organisations also indicated future needs, providing a basis for further follow-up.