SmartRetur

About SmartRetur

SmartRetur is the Nordic region’s leading return and pallet logistics service provider. It is introducing recyclable plastic pallets to Finland as an alternative to traditional wooden EUR pallets. Their advantages include a long service life, reusability, environmental benefits and improved traceability through technologies such as RFID tags.

The starting point and the need for appointment setting

The project focused on bringing a new plastic pallet concept to market in Finland. SmartRetur needed to quickly secure a large number of meetings with food manufacturers and importers supplying retailers. Its team had the capacity to handle meetings and move the sales process forward, but not enough time to book the meetings. It needed a partner to manage outreach effectively and to a high standard.

How the project was delivered

We built and prioritised a target list of food industry companies, identifying the right decision-makers and influencers at each business. Outreach combined phone calls, personalised emails and text messages where needed.

Each prospect followed a clear contact sequence. Meetings were booked directly into SmartRetur’s calendar, relevant background information was passed on, and ongoing CRM reporting kept the entire process transparent.

Results

The three-month go-to-market project covered 214 target companies and generated 91 booked meetings. The company-level hit rate was 42.5%, meaning that nearly one in two target companies progressed to a meeting.