Hurma Tuotanto
Well over 100 meetings and proposal requests for Hurma Tuotanto, with greater awareness among businesses in Uusimaa
Since April 2023, the partnership has generated well over 100 meetings and requests for proposals for Hurma Tuotanto. Consistent outreach has also introduced Hurma’s event services to business decision-makers across Uusimaa and helped build a steady pipeline for corporate events.
Hurma Tuotanto at a glance
Hurma Tuotanto organises events from planning to delivery. Its services include event venues in Helsinki and Espoo, catering, entertainment and full event production. Hurma also produces events at venues beyond its own locations.
Well over 100
meetings and proposal requests
working together since April 2023
The starting point: introducing event expertise to the right companies
The partnership began in April 2023 after Niittyla&Kanto reached out to Hurma. That first conversation developed into a long-term partnership aimed at strengthening Hurma’s corporate customer acquisition in Uusimaa, the region around Helsinki.
Hurma’s services cover everything from Christmas and summer parties to kick-off events and staff recreation days. A central part of the partnership has been identifying the right people involved in organising company events and opening conversations about how Hurma could help deliver them.
The goal has been to make Hurma a familiar choice for businesses in the region, as well as to arrange individual meetings.
How the partnership works
Throughout the partnership, different approaches have been used to reach target audiences, and the messaging has been developed together. Outreach presents Hurma’s services in a way that is relevant to each recipient: which events Hurma can help with and how it can make organising them easier.
Today, outreach is carried out mainly through email and LinkedIn. These channels allow Hurma’s services to be introduced efficiently to selected companies and the people responsible for their events.
N&K opens the conversations, after which Hurma can explore the client’s needs, plan a suitable event and propose its services. The aim is to bring in a steady flow of opportunities that Hurma’s team can develop alongside its other work.
Results: from sales opportunities to successful events
The partnership has generated well over 100 meetings and requests for proposals in total for Hurma Tuotanto. The outreach has also led to several new events that clients have continued to praise long afterwards.
The value of the partnership goes beyond the number of meetings and proposal requests. Consistent outreach has increased awareness of Hurma’s services among businesses in Uusimaa and introduced its expertise to new event decision-makers.
Every conversation does not lead to an immediate event booking. Awareness is also built for future needs, so that Hurma is already a familiar option when a company starts planning its next event.
In this way, the partnership supports both current sales and customer acquisition over the longer term.
Olli Hyttinen
CEO, Hurma Tuotanto Oy
N&K has helped us bring in a steady stream of new corporate event opportunities. It matters to us that opportunities come at a manageable pace, so we can take good care of each one. The partnership has helped us build a strong sales pipeline, and our services have become familiar to more and more companies in Uusimaa. The outreach has also led to new events and satisfied customers. Working with Alex and N&K has been smooth, and their support helps us focus on our clients and delivering successful events.
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