Grants

Over 800 meetings booked for Grants in 1.5 years through a multichannel appointment-setting process

A continuously improving multichannel partnership combines Grants’ data with Niittyla&Kanto Oy’s phone outreach.

Grants at a glance

Grants helps growth companies make national and EU funding part of their long-term growth strategy.

800+

meetings booked

in 1.5 years

About Grants

Grants is Finland’s leading public funding consultancy, helping growth companies use national and EU funding as part of a long-term growth strategy. Its strengths are Finland’s top funding specialists, an extensive funding dataset and its proprietary GrantedAI technology, which identifies the most relevant funding opportunities for each company at the right time.

Grants does not sell individual applications. A typical client relationship is an ongoing partnership in which the funding plan is implemented one project at a time and results improve as the partnership develops.

The starting point and the need for appointment setting

Grants already had a strong foundation for the early stages of sales. Email and LinkedIn were used systematically, the list-building process was clear, and the team had a precise understanding of the right target companies and decision-makers. The next priorities were meeting volume and predictability. Grants wanted to expand its multichannel outreach and bring in a partner to handle phone outreach.

How the partnership works

The partnership has continued for over 1.5 years, with the process continuously refined together. The goal is more than meeting volume. Meetings need to be with the right companies, in situations where Grants’ expertise can create the most value.

1. Continuous improvement, beyond reporting

Every other week, the teams review results and develop the partnership: what is working, what is not, and what should change for the next period.

2. Extensive data as the foundation for targeting

A key differentiator in the appointment-setting process is the data collected and enriched by Grants, which informs every contact. Targeting draws on companies’ funding histories, financial data analysis, in-depth analysis of the public funding landscape and automated matching with relevant funding instruments. This gives every call a concrete, company-specific reason for reaching out.

3. Clear responsibilities and a multichannel process

Grants builds the company lists and contacts prospects by email and on LinkedIn. Niittyla&Kanto Oy enriches the lists with decision-makers’ phone numbers, makes the calls, sends text messages to people who have not been reached and documents everything in Grants’ CRM. If the key contact cannot be reached, alternative decision-makers are identified to help open the door. This keeps the process moving.

Aki Pohjola

Grants Funding

Our partnership with Niittyla&Kanto Oy has worked well from the start and keeps getting better. That is rare. In many partnerships, performance levels off after the initial enthusiasm, but we have experienced the opposite. We continually develop the process together, and the result is meetings with exactly the companies and situations where we can create the most value.

Interested?

You have a goal; we have the means to get you there.

If you've been contemplating how your sales could grow or evolve, it's highly likely that we already have experience achieving similar success with another client.