OneMinStory

New business conversations with Finland’s leading brands for OneMinStory

OneMinStory and Niittyla&Kanto have worked together since 2023. Today, N&K handles OneMinStory’s customer acquisition through an ongoing B2B appointment-setting service.

OneMinStory at a glance

OneMinStory helps businesses use video in marketing and communications. Its services include video production, strategic video content planning, and YouTube channel and video optimisation.

About OneMinStory

OneMinStory plans and produces brand, corporate and product videos, as well as ongoing video content for businesses. Its work combines storytelling with an understanding of how video can support a company’s goals and engage the right audience.

Alongside video production, OneMinStory helps improve the discoverability of existing content and the performance of YouTube channels. The aim is to ensure that the work companies put into their videos continues to reach its audience after publication.

Following an acquisition, OneMinStory is now part of Food Ranger Finland Oy and continues to operate under its own name.

The starting point and the need for appointment setting

OneMinStory and Niittyla&Kanto began working together in 2023 to reach companies whose video content could be easier to find and reach more of the right viewers. The partnership has continued over the years in line with OneMinStory’s needs.

The outreach focuses on finding companies for which video optimisation is timely and starting conversations about their own needs. N&K’s role is to introduce OneMinStory’s expertise to suitable companies and identify opportunities that the OneMinStory team can take forward.

Ongoing B2B appointment setting in practice

Niittyla&Kanto provides OneMinStory with an ongoing B2B appointment-setting service, handling the early stages of customer acquisition for the video production company. The work starts with prospecting: N&K identifies suitable companies in the target audience, researches their situation and finds the relevant decision-makers. This company-specific research informs personalised sales messages that connect OneMinStory’s expertise to each company’s video content and development needs.

N&K handles multichannel outreach and follow-ups, and books sales meetings with interested companies. The conversations clarify each company’s situation, and the relevant background information is passed to the OneMinStory team for the next stage of the sales process. Targeting and messaging are refined continuously based on responses. This allows OneMinStory to focus on understanding customer needs and offering solutions, while N&K takes care of opening new business conversations.

Antti Sipilä

OneMinStory

We have worked with Niittyla&Kanto since 2023. Their approach to appointment setting has worked better for us than traditional call centres and has brought us high-quality leads from the right types of companies. I can recommend Niittyla&Kanto as a customer acquisition partner.

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