JTT Audit

Over 200 sales opportunities and JTT Audit’s largest-ever M&A deal

Around 2.5 years of partnership have supported JTT Audit’s growth and expansion into new locations. Multichannel outreach has generated over 200 sales opportunities for its audit and M&A advisory services.

JTT Audit at a glance

JTT Audit is a Finnish audit and M&A advisory firm serving entrepreneurs and company management across Finland.

200+

sales opportunities

over around 2.5 years

About JTT Audit

JTT Audit helps companies with audits and changes in their business and ownership. Its services include acquisitions and divestments, business valuations, financing solutions and succession planning. Personal service and an understanding of the entrepreneur’s situation are central to its approach.

The starting point and the need for appointment setting

JTT Audit wanted to reach new clients for its M&A advisory services. Email outreach had seen little use in its customer acquisition, and the team was unsure how well it would work with its target audience.

The partnership needed to reach the right companies and present JTT’s expertise credibly. The goal was to open conversations that would lead to real business.

“Before working with Niittyla&Kanto, we had barely used email outreach as part of our customer acquisition, and we were unsure how effective it would be. N&K succeeded in reaching our target audience precisely through multiple channels and presenting our services in the right way. Within a short time, this led to several valuable commercial conversations and new business opportunities.”

Antti Pekkarinen, CEO, JTT Audit Oy

How the partnership was delivered

The partnership has involved identifying prospective clients in JTT’s operating regions and reaching them through multiple channels. Email outreach has become part of customer acquisition, opening conversations about both audit needs and M&A advisory services.

N&K’s role has been to reach the target audience and initiate commercial conversations for JTT’s specialists. Mapping the target companies has also helped JTT understand regional market potential and plan its customer acquisition.

Over around 2.5 years, the partnership has accompanied JTT’s growth and supported customer acquisition as the company has expanded into new locations.

Results

The partnership has generated over 200 sales opportunities for JTT Audit. Outreach has brought relevant conversations and requests for proposals relating to audits and M&A advisory services.

As a concrete example, JTT Audit secured the largest M&A deal in its history through N&K. The value of the partnership has therefore been reflected in completed business as well as the number of conversations.

Antti Pekkarinen

CEO, JTT Audit Oy

Our partnership with N&K and Alex has run smoothly from the very beginning. Their outreach has brought us relevant conversations and opportunities in both auditing and M&A. As a concrete example of the results, we secured the largest M&A deal in our company’s history through them. I warmly recommend their service to others!

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